LLC NEWLAND technology / 28.03.2018


In comparison with 2017 a list of the main technologies of international digitalization remained the same. In Barcelona the ideas of artificial intellect, IoT technologies, augmented and virtual reality and generation 5G were discussed. What interesting is that more practical solutions were represented at this year’s congress.


Manufacturers rapidly take newly ideas from each other and, as a result, devices from different companies become practically similar. No matter how expensive new Samsung is with a bid to become “the Best Android” or device manufactured by one of many Chinese companies. For instance, all bezels were practically removed, not including push-button Nokia from “Matrix”. Vivo Apex is a distinctive item with its sliding selfie-camera, which was named truly non-bezels phone.

The rest of the representatives were trying to attract by its insights. Double camera of Galaxy S9 and S9+, intellectual speedlights and improved video operations are top-trends among visual-lovers. It is interesting how manufacturers are threading in smartphones more and more technologies of artificial intellect. It seems that someday we will come up to mobile phones being smarter and thinking wiser than we are. For instance, Huawei and Samsung identify which object is to be on the photo and adapt necessary settings for the best image.

Устройства самостоятельно «мыслят» и обучаются на ваших привычках. Это касается как встроенного софта мастодонтов мобайла, так и новых приложений от небольших стартапов. Например, сервис Ice распознает ваше настроение по голосу при звонке и определяет, разговоры с какими контактами из телефонной книжки делают вас счастливее. Когда вы будете не в духе – приложение предложит, кому лучше позвонить, чтобы повеселеть.

Devices think independently and learn from its mistakes. It regards both to built-in software devices’ giants and new apps and start-ups. For instance, Ice defines your mood by voice while dialing and identifies which contacts make you happier. When you feel blue, the app offers who to call to feel better. New devices do not only remember your habits, but also helps to form new ones. Little robot “baro.” will teach how to sit straight without any harm to spine. Device tracks your location with the help of sensors and displays it on workboard of the device. Eyes of “baro.” reacts to abnormal sitting by red color and will remind you about any mistakes in sitting.

Some facts: 5G

Only in December, 2017 development standard of 5G was established and during MWC in February such operators as Telefonica, Vodafone, Orange, etc. have announced to launch the technology by the end of 2018. Each of the big companies at its stand has shown new speed generation of data transfer. 5G demos were introduced on all the types of the communication from mobile devices and the IoT sensors to self-driving cars and VR-devices.

“Apple, Google, Microsoft and other companies have opened a new way of connection, which is absolutely new from what we knew before throughout the whole history, - said Oren Jakob, founder and CEO of PullString, Inc – And today it is our reality. Many companies and people are in one device. That is why the role of telecom is extremely important right now, even if it seems a little on the sidelines. Through telecom companies build the relationships with the clients using new means of time. Now network quality, customer comfort, recording of clients’ needs and habits are valued. Altogether it comprises kind of talk, and it is commonly known as the most significant.”

Ajit Pai, Chairman of US Federal Communications Commission also announced the launch of network spectrum of 28 GHz and 24 GHz by the end of the year. He believes that new generation will boost “5G future applications” being widely spread. Global development is anticipated for 2020.


Many speakers of the congress have pointed out an important role of telecom and its needed development. Operator reputation was discussed everywhere from small industry reps to large audience of conference-hall.

Simon Cottrell, head of strategic development of Interbrand, noted that for the last five years the expectations for network services have grown considerably. The operators have faced another issues to handle the volume of data, confidentiality and information security. It was agreed with France Herringer-Jallot, Orange rep of Customer Experience and added that audience wants communication digitization and convenience. The thing is that all the most difficult solutions are hidden from the customer insight the smartphone and they have no idea how much effort was made to create the device they are holding in their hands.

Vittorio Kolao, Vodafone executive director, noted that the operators are to become the ideal service providers to create a better future. He believes that new people consume around 5 GB/day of data per user, which means that we are fully ready for digitalized world. And telecom guided by the technologies will make it possible in near 3-5 years. The operators invest in fast wireless network to provide the connection of IoT objects, the quantity of which is constantly growing. Europe uses actively IoT in medicine, industries and automobile manufacture. Asian start-ups are developing more and more devices for smart homes and cities. As soon as these devices are more available and network provides its uninterrupted operation, daily digitalization won’t be an innovation anymore.

Yogesh Malik from Veon Group announced the problem of combining high network and service quality. In case telecom cannot provide either it instantly becomes irrelevant. Here comes the question: how to translate from masses to personalized communication. The next step to develop telecom is a deeper data acknowledgement and implementing individual set-up for each user.


During the discussion of innovation development one of congress topics was a search for alternative opportunities of using mobile networks. In particular, the reps of companies-giants were talking about access to general networks in the countries of less developed economy.

Mourin McLaglin, vice-president of Iridium social politics told about launching Iridium NEXT – global mobile satellite network of the next generation. Network will consist of 66 satellites and will be able to provide access to Internet from every part of the world. Today satellite launching is carried out stage by stage with its testing. In 2018 Iridium NEXT contributions comprise 3 billion dollars.

Fillip Lau, Eutelsat director of key accounting and alliance reported about realizing another global satellite network. The Project stimulates social and economic development providing broadband all over the world. It already operates in Africa, Europe and Russia.


Congress organizers introduced remarkable figures: over a week MWC-2018 more than a million meetings were held, each exhibitor walked over 10 km per day across Fira Gran Via and there were 1,5 million cups of coffee being drunk by different reps. The statistics show that people gathered in Barcelona are ready to be aware of the solutions to make the world a better place.

“Why are we talking that better future lays “in the hands” of mobile technologies? Cause they constantly change the world every day, - said Mets Grenrid, GSMA general director. – Mobile technologies save people in Kenya, give voice to Syrian refugees in Turkey, help to distribute important info – you can learn about all the contributions by hashtag #CaseForChange. We can anticipate people’s demands all over the world and protect the needed. I’m assured that connected society is a key. You can’t underestimate mobile technologies and its impact on the billions of people, the same with data terabytes. That is a key for rich and dynamic digital economy.”